The Power of Giving Gifts to Past Clients
Posted by L. McAlister on May 23rd 2023
As a real estate agent, you know that referrals are one of the most important ways to grow your business. In fact, a study by the National Association of Realtors found that 87% of home buyers and sellers use a real estate agent who was referred to them by a friend or family member.
So how can you increase the chances of getting referrals from your past clients, friends, or family members? One simple way is to send them gifts. Our gift campaigns are perfect to stay in touch over time with a past client after working together.
Sending a gift to a past client shows that you appreciate their business and that you're thinking of them. It's also a way to stay top-of-mind when they're thinking about buying or selling a home in the future.
Sending a gift to friends and family can be a fun personal way to stay top of mind. Our top client service is a creative way to automate gifts to friends, family, and past clients one or more times a year depending on the desired budget. This fun personal gift can be automated for a set of your sphere to stay personal and stand out in a relational way.
A study by the University of Texas at Austin found that people are more likely to refer someone to a business if they've received a gift from that business. The study also found that the more expensive the gift, the more likely people are to refer the business.
Send something that won't be recycled the same day. Send a gift or multiple, that will be used, enjoyed, and will stick around to remind them how much you care.
If you want to increase your chances of getting referrals from your past clients, send them gifts. We're here to help automate that process and keep it personal.