The Biggest Mistake Realtors Make When Gift Giving

The Biggest Mistake Realtors Make When Gift Giving

Posted by Logan McAlister on Sep 29th 2023

Realtors often exchange gifts with clients to show appreciation for their business, celebrate milestones, or simply maintain a positive client relationship. However, despite the best intentions, many real estate professionals make a significant mistake when it comes to gift-giving: generic gifts. 

While generic gifts may be well-intentioned, they often fall flat because they lack personalization and fail to leave a lasting impression on the recipient. Realtors who rely on generic gifts such as branded pens, magnets, or generic gift baskets miss the opportunity to strengthen their client relationships and make a meaningful impact. These gifts often end up collecting dust or being quickly forgotten, and they do little to set the realtor apart from competitors. 

How to Avoid the Mistake:

Get to Know Your Clients: Take the time to understand your clients' preferences, interests, and lifestyles. What are their hobbies? Do they have any specific needs or goals related to their new home? Use this information to guide your gift selection.

Choose Personalized Gifts: Opt for gifts that demonstrate your thoughtfulness and consideration for your clients. Personalized gifts, such as an engraved ice cream scoop or a craft cocktail kit, show that you care about their individuality and interests.

Make It Relevant: Consider how your gift can be tied to the real estate journey. For instance, the gift of a monogrammed doormat at the client's front door before the final walkthrough is a simple, but special touch. 

By avoiding the pitfall of generic gifts, realtors can enhance their client relationships and ensure that their clients remember them long after the deal has closed. You can contact us to have a custom closing gift put together. Simply send us an email with preferred budget and any preferences. Then, we will send over a few gift set ideas to consider.