Personalized Gifts Help You Be Relational

Personalized Gifts Help You Be Relational

Posted by L. McAlister on Jun 27th 2023

"I know I should be relational, not merely transactional, but who has the time?"

Have you ever felt that way? When a real estate client sells their home, it's a big deal. It's a time of excitement, relief, and celebration. As a real estate agent, you want to do everything you can to make the process as smooth and stress-free as possible. But if the relationship ends at the transaction then you'll miss out on future referrals. The transaction is the beginning of the referral relationship. It's easy to skip this step. Don't do it! Don't miss out on the potential impact of a personalized gift at the time of closing because of the tyranny of the urgent or paralysis of analysis. 

A personalized gift shows your clients that you appreciate their business and that you're thinking of them. It's a way to say thank you for choosing you to help them sell their home. And it's a gesture that will create a feeling they're sure to remember.

There are many different types of personalized gifts that you can give your real estate clients. You can choose something that's related to their interests or hobbies. Or you can choose something that's simply a nice gesture, like a gift basket filled with goodies. Choosing to create an personalized experience or a gift that sticks around the home will be sure to leave a lasting impression on your clients. 

Clients who use our annual gift services or gift campaigns not only save time by automating this process but they report back a 2-3x increase in referrals. 

No matter what you choose, make sure the gift is something that your clients will appreciate. And don't forget to include a handwritten note expressing your gratitude (something we include in all our gifts as well).