Create "Moments of Wow" with Past Clients
Posted by L. McAlister on May 14th 2023
As a real estate agent, you know that buying or selling a home is a big deal. It's an emotional process that can be stressful and overwhelming. That's why it's so important to show your appreciation to your past clients for choosing you to help them through this important time.
One way to show your appreciation is by sending them a gift after they close on their new home. But almost every agent sends one gift. Create "Moments of Wow" when the second, third, and all future gifts arrive. By automating this process you can build a system of wows! This is a thoughtful gesture that will let them know how much you value their business. It's also a great way to stay top-of-mind and build relationships with your past clients.
Here are four reasons why real estate agents should send gifts to past clients:
- To show appreciation. When you send a gift to a past client, you're showing them that you appreciate their business and that you're grateful for their trust. This is a simple but meaningful gesture that can go a long way in building relationships with your clients.
- To get referrals. When you send a gift to a past client, you're also giving them an opportunity to refer you to their friends and family. If they're happy with the service you provided, they're more likely to recommend you to their loved ones.
- To stay top-of-mind. When you send a gift to a past client, you're keeping yourself top-of-mind. This is especially important if it's been a while since they've worked with you. When they're ready to buy or sell their next home, they'll be more likely to think of you first.
- To build relationships. When you send a gift to a past client, you're building a relationship with them. This is important because it will make it more likely that they'll work with you again in the future. It also shows them that you're invested in their success.
If you're looking for a way to show your appreciation to your past clients, consider sending them a gift. It's a simple but effective way to build relationships and grow your business.
Here are some tips for choosing the perfect gift for your past clients:
- Consider the client's interests and hobbies. What do they like to do in their free time?
- Choose a gift campaign that is appropriate for the occasion. A housewarming gift is a great choice for clients who have just closed on a new home.
- Make sure the gift is high-quality and something that the client will appreciate.
- Personalize the gift with a handwritten note. This will show the client that you put thought into the gift.
Sending a gift to your past clients is a thoughtful gesture that will show them how much you appreciate their business. It's also a great way to stay top-of-mind, build relationships and create "Moments of Wow" with your clients.